Wednesday, 15 April 2009

Serious Fun

A year ago I was contacted to ask if I would help with filming a short piece about safe kayaking. This was for a series of short DVDs that the RNLI were filming for a new campaign called 'Serious Fun'. The wonderful Becky from Headquarters got in touch recently to let me know that the campaign has now gone live and that many of the films have footage of our station, our crew and indeed others in Swanage (see if you can spot them).

Here are a few details about the campaign:

The campaign is titled Serious Fun because we want everyone to go out on the water and enjoy their chosen watersports to the maximum, but we also want individuals to take their fun seriously by raising skill levels and staying safe. The campaign aims to engage with a wide range of sea users.

According to our rescue statistics, around half of all RNLI lifeboat launches tend to be to watersports related rescues, i.e., dinghys, yachts, motorboats, windsurfers, sea angling, dive boats, personal watercraft, kayaks, canoes, and kitesurfers. Each of these watersports groups needs to be addressed in a way that's relevant to them so we have produced a DVD as part of the Serious Fun campaign. Featuring 11 short films - each is dedicated to a different watersport and aimed at all levels of skill and experience - the DVD is full of practical tips from experts and action footage, this is also a film about the RNLI and how to support the charity.

We hope this campaign, with the help of the DVD, will prevent more accidents at sea, and save lives - that's what the RNLI is all about. We also hope that it will remind watersports users that they might one day need the RNLI, so we need their support too.

To find out more about Serious fun and to request your copy please visit www.rnli.org.uk/seriousfun


Unfortunately it doesn't seem possible to view each DVD online but it is free to order from the RNLI and is sponsored by Helly Hansen so I presume that ordering one doesn't cost the RNLLI anything.

1 comment:

wideblueyonder said...

Ordered a copy today - looks like it could be interesting. Also spent some time on the RNLI website and caught a .pdf for sea kayaking advice which is worth a look. Thanks for the heads up on the DVD